We are delighted to publicly announce a project we've been working on quietly for about a year now: The Perennial Farming Initiative, a non-profit sister to The Perennial focused on supporting agriculture that fights climate change. Think of the two organizations as addressing the same mission from different directions: whereas the restaurant/bar seeks to build demand for sustainable food and drinks from the consumer end, the non-profit aims to help farms, ranches, and fisheries transition toward highly sustainable practices. Although we are a mission-driven business, we feel that there are some projects that are more appropriate to a non-profit, like advocacy and fund-raising. To that end, The Perennial Farming Initiative has launched a petition on healthy soils directed at the California State legislature and a Barnraiser campaign to fund a dehuller for Kernza grain in the Bay Area, among other projects.
All in all, we're hoping to spark a food movement that can turn back the clock on climate change. We hope you'll join us.
P.S. We started a Perennial YouTube channel, where we've posted more of videos like you see in this post.